In the last couple of weeks running focus groups with different cohorts from 20 somethings to invisible older women, asking them about their values, relationship with work, and the future, I sometimes think this is groundhog day. Now my understanding has evolved even further.

We found these solutions didn't work for a variety of reasons. We tried engaging industry is creating the #jobs that people want. We tried giving students alternative pathways in their education. When I worked in higher ed, we tried promoting tourism as a career or job choice. But are industrial solutions fit for purpose in the future? Most of the solutions identified on social media are throwbacks to industrial times. And what I have seen from the posts so far, the solutions are not imaginative or new. During Covid I would have spoken to hundreds looking to pivot, reskill, find new pathways. However, over the years I have spoken with literally thousands of students about their aspirations. We learned so much from this study, #experimenting with possible actions including those identified last week.Īdmittedly education, (and specifically higher education) is just one aspect of the challenge. We were using #designthinking principles even back then. We undertook a broad-ranging stakeholder analysis of the issues (we found it very difficult to engage industry at the time) and tried to understand different perspectives. Ironically, 2022 marks 10 years since the completion of the largest tourism education study in Australia 'Building a stronger future'. find resource inputs from elsewhere solution) are not addressing the root causes. the industrial education solution), and attracting overseas workers (i.e. the marketing solution), working on simplifying tourism and hospitality #education #standards (i.e. We should take time to understand this.Īctions like promoting tourism as a job choice (i.e. Every country is treating this as their own national problem instead of a global challenge with deeper #rootcause. It is a symptom of the deeper #restructuring of our economies and relationships between labour, #time, #meaning and how/what #value is perceived. Let's be clear, this is not just an impact of Covid.

Last week we saw a lot of posts about the Australian #JobsandSkillsSummit aimed at addressing the significant #worker #shortages in a variety of sectors including the #visitoreconomy.

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